{"id":1836,"date":"2025-09-10T18:12:44","date_gmt":"2025-09-10T18:12:44","guid":{"rendered":"https:\/\/piercloud.com\/?post_type=case&p=1836"},"modified":"2025-11-17T14:20:07","modified_gmt":"2025-11-17T14:20:07","slug":"case-inter-gamification","status":"publish","type":"case","link":"https:\/\/piercloud.com\/es\/cases\/case-inter-gamification\/","title":{"rendered":"La gamificaci\u00f3n impulsa la cultura FinOps en Inter"},"content":{"rendered":"

Convertir FinOps en una pr\u00e1ctica cultural dentro de una organizaci\u00f3n puede ser un desaf\u00edo \u2014 pero tambi\u00e9n puede ser divertido. En Inter, este proceso gan\u00f3 ritmo, escala y participaci\u00f3n gracias a un programa de gamificaci\u00f3n dise\u00f1ado y liderado por Pier Cloud, que moviliz\u00f3 a m\u00e1s de 150 colaboradores de la Direcci\u00f3n Ejecutiva de Tecnolog\u00eda durante 120 d\u00edas.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Sobre Inter<\/strong><\/h2>\n\n\n\n

 Inter es una de las instituciones financieras m\u00e1s innovadoras de Brasil, con m\u00e1s de 39 millones de clientes (2S2025) y una fuerte inversi\u00f3n en tecnolog\u00eda para escalar eficiencia y experiencia. Internamente, el \u00e1rea de Tecnolog\u00eda tiene un rol central en las estrategias de automatizaci\u00f3n y optimizaci\u00f3n, y es uno de los principales consumidores de servicios en la nube.<\/p>\n\n\n\n

<\/p>\n\n\n\n

El desaf\u00edo<\/strong><\/h2>\n\n\n\n

Tras el onboarding con Pier Cloud, el equipo de FinOps en Inter ya hab\u00eda establecido buenas pr\u00e1cticas. Pero los pr\u00f3ximos pasos eran m\u00e1s ambiciosos:<\/p>\n\n\n\n

    \n
  • \u00bfC\u00f3mo escalar estas pr\u00e1cticas a toda la Direcci\u00f3n Ejecutiva de Tecnolog\u00eda?<\/li>\n\n\n\n
  • \u00bfC\u00f3mo convertir FinOps en parte de la rutina diaria de los equipos?<\/li>\n\n\n\n
  • \u00bfC\u00f3mo hacerlo de forma inclusiva, liviana y escalable?
    <\/li>\n<\/ul>\n\n\n\n

    La soluci\u00f3n<\/strong><\/h2>\n\n\n\n

    La respuesta vino en forma de juego. Pier Cloud propuso un programa de gamificaci\u00f3n de 120 d\u00edas dise\u00f1ado para el contexto de Inter. Incluy\u00f3:<\/p>\n\n\n\n

      \n
    • Workshops y webinars (m\u00e1s de 12 horas de contenido en vivo)<\/li>\n\n\n\n
    • Desaf\u00edos t\u00e9cnicos puntuados por participaci\u00f3n, creaci\u00f3n de dashboards, acceso a la plataforma y buenas pr\u00e1cticas<\/li>\n\n\n\n
    • Ranking actualizado cada dos semanas<\/li>\n\n\n\n
    • Premios para los 10 primeros \u2014 con kits especiales para los Top 3
      <\/li>\n<\/ul>\n\n\n\n

      La participaci\u00f3n fue abierta a todos los colaboradores de las tres \u00e1reas de la Direcci\u00f3n Ejecutiva \u2014 sin importar el cargo. Internos, l\u00edderes y directores participaron juntos.
      La iniciativa se apoy\u00f3 en los productos Lighthouse (dashboards, visibilidad y chargeback) y CCA (gobernanza y optimizaci\u00f3n automatizada), con datos reales y contexto t\u00e9cnico.<\/p>\n\n\n\n

      \u201cEsta iniciativa es genial porque fortalece la alianza, impulsa el uso de la plataforma y genera valor real para el Inter.\u201d
      \u2014 Christian Pinheiro, Gerente Ejecutivo de Gobernanza y Automatizaci\u00f3n<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      Resultados<\/strong><\/h2>\n\n\n\n
        \n
      • 150 participantes activos<\/li>\n\n\n\n
      • M\u00e1s del 91% calific\u00f3 el programa como \u201cBueno\u201d o \u201cExcelente\u201d<\/li>\n\n\n\n
      • Participaci\u00f3n de las tres \u00e1reas de la Direcci\u00f3n Ejecutiva<\/li>\n\n\n\n
      • Uso de dashboards y plataforma se volvi\u00f3 parte de la rutina t\u00e9cnica<\/li>\n\n\n\n
      • Pier Cloud pas\u00f3 a ser fuente clave de datos para decisiones de eficiencia
        <\/li>\n<\/ul>\n\n\n\n

        \u201cFinOps es estrat\u00e9gico para el Inter. Este programa demuestra que con estructura y creatividad, es posible generar verdadero impacto.\u201d
        \u2014 Carlos Pedrosa, Director de IT Services<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        Lecciones aprendidas<\/strong><\/h2>\n\n\n\n

        More than just an engagement program, Inter\u2019s Gamification became a real experiment in how to transform FinOps into culture. Over the course of four months, we learned that involving people is just as important as involving data. The right combination of structure, narrative, and technology can accelerate profound changes. The key learnings from this journey are:<\/p>\n\n\n\n

          \n
        • Gamificaci\u00f3n funciona \u2014 si hay estructura. Reglas claras, desaf\u00edos reales y visibilidad constante son clave. <\/li>\n\n\n\n
        • La cultura se construye, no se impone. Incluir a todos los niveles hizo que FinOps fuera un tema colectivo.<\/li>\n\n\n\n
        • Plataforma + contexto = impacto. Lighthouse y CCA agregaron profundidad a los desaf\u00edos.<\/li>\n\n\n\n
        • El liderazgo visible marca la diferencia. La participaci\u00f3n activa de los l\u00edderes dio legitimidad al programa.<\/li>\n\n\n\n
        • Constancia mantiene el ritmo. La combinaci\u00f3n de contenido en vivo, desaf\u00edos y premios ayud\u00f3 a sostener el inter\u00e9s durante los 120 d\u00edas.
          <\/li>\n<\/ul>\n\n\n\n

          \u00bfY ahora?<\/strong><\/h2>\n\n\n\n

          La cultura FinOps no termin\u00f3 con el programa. El Inter ahora incorpora Pier Cloud en la toma de decisiones diarias, impulsando eficiencia y nuevas iniciativas. La madurez sigue creciendo.<\/p>","protected":false},"excerpt":{"rendered":"

          Making FinOps a cultural practice across an organization is a challenge \u2014 but it can be fun. At Inter, this journey gained rhythm, scale, and engagement through a gamification program created and led by Pier Cloud. The initiative mobilized over 150 employees from Inter\u2019s Executive Technology Board over a 120-day journey. About Inter  Inter is […]<\/p>","protected":false},"featured_media":2072,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"cases-category":[19,22],"class_list":["post-1836","case","type-case","status-publish","has-post-thumbnail","hentry","cases-category-aws","cases-category-more-integrations"],"acf":[],"yoast_head":"\nGamification promotes FinOps culture at Inter - Pier Cloud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piercloud.com\/es\/blog\/cases\/case-inter-gamification\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification promotes FinOps culture at Inter\" \/>\n<meta property=\"og:description\" content=\"Making FinOps a cultural practice across an organization is a challenge \u2014 but it can be fun. 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